Pennylane
Healthcare

How Zoī Reinvented Procurement to Scale Preventive Healthcare

Zoī is a pioneering preventive health company redefining how we manage long-term health and well-being. Combining cutting-edge medical expertise, data science, and behavioral insights, Zoī offers a 360° check-up that anticipates risks and translates them into actionable lifestyle changes. Members gain the user manual to their own bodies, what to eat, when to move, how to sleep or manage stress, with personalized plans integrated into daily life via the Zoī app. Founded by Ismaël Emélien and Paul Dupuy and backed by world-class experts, Zoī aims to democratize predictive, preventive care. The future of health starts with truly understanding how your body works.

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As Zoī began scaling its operations, Arnaud Pohin, Head of Finance faced a set of growing pains typical for fast-moving techs:

  • Lack of structured workflows: Procurement was initially “freestyle,” with team members using pro cards connected directly to the company’s main bank account.
  • Limited cost visibility: Especially in understanding cost per check-up, which involved both services (medical personnel, labs) and physical goods (consumables, diagnostic kits).
  • Fragmented tooling: Early processes relied on Google Forms, Docs, and Sheets to track purchase requests and approvals, consuming time and creating errors.
  • Inefficient approval chains: Some requests, especially those tied to medical devices, required multiple documents and signatures, often handled manually.

“I wanted to automate as much as possible so I could focus only on what mattered: critical controls. The old way was too slow and too risky.”

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Why Pivot

After evaluating several options including an expense solution, Zoī selected Pivot for its flexibility, user-friendliness, and deep integrations.

  • Workflow automation: Pivot allows Arnaud to define multi-step workflows that align with Zoī's procurement governance, without bottlenecks.
  • Slack-native UX: Requesters can initiate and follow processes directly from Slack, leading to faster adoption and fewer errors.
  • Custom PO routing: For regulated purchases, such as medical devices, Pivot automates the creation and collection of required documentation (e.g., need definition and supplier selection), saving hours.

“Just for medical device-related purchases, we’ve cut our processing time by 3x.”

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Key Benefits

1. Procurement as a lever for financial discipline

Pivot helped Zoī shift from reactive to proactive spend management. All POs are now connected to budgets and tied to specific entities. This allows the team to anticipate costs before invoices arrive.

  • Early control of cost-per-checkup: Procurement data feeds into cost models that allow Zoī to track actual vs. forecasted margins.
  • Clarity between committed and consumed spend: The team can now differentiate between budgeted, committed, and realized spend, critical for cash visibility and investor reporting.

2. Empowered but accountable teams

Zoī is rolling out budgets by team (e.g., Design, Marketing) to foster ownership:

“We want teams to see where they stand. They’ll spend differently when they know it’s not unlimited.”

With Pivot, each team will soon be able to:

  • View and track their budgets in real-time.
  • Request virtual cards post-approval, tied to specific POs.

“Pivot brings both autonomy and accountability. We’re not just buying tools, we’re building a financial operating system.”

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Conclusion

By switching to Pivot, Zoī transformed procurement from a bottleneck into a growth enabler, without sacrificing control. In a field as complex and regulated as healthcare, the ability to pilot spend in real time isn’t just good governance, it’s core to the mission: Democratizing preventive medicine!

Redefining your whole procurement process.

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