Agent Washing: What it is, why it matters, and how Lemonade looked beyond it with a customized agent

Just because procurement software uses AI doesn’t make it agentic.

Gartner has a name for this: Agent Washing. Automations, chatbots, and other existing capabilities get rebranded as “agents,” leaving procurement teams at risk of investing in AI that doesn’t deliver what they expected.

In this webinar, Ran Shapira from Lemonade, Joël Collin-Demers from Pure Procurement, and Pivot’s Marc-Antoine Lacroix unpack what agent washing is, how to look beyond the hype, and how Lemonade approaches AI and agents in practice.

Watch the replay to see beyond the agent hype.